Jeremy Keith points out a few funny myths about analytics:
Related: according to Google Analytics, 0% of your customers are using ad-blockers that block requests to Google’s servers. Again, that’s not necessarily a true fact.
I do so agree with both points.
I’m trying to remember at what point self-hosted software for analysing your log traffic became not good enough.
When someone decided that maintaining yet another tool within the company was overhead, and when someone else decided to make money as a third-party provider by persuading them (not unfoundedly) that websites could be accessed behind several layers of cache proxies and you would not be able to accurately count each and every visit and page hit.
Also, one of my pet peeves these days is to count the sheer number of trackers on one page. I wouldn’t mind seeing maybe one tracker (after all, if you analyse the network on my website you’ll see one tracker, provided by my CMS), but 15 and more is overkill. Every time I think that Department A and Department B met different salespeople and decided that this tool was better than that tool. Rinse and repeat, for all departments up to Department Z.
The level of crazy is even more incredible when you realize that eventually all those departments only use trackers for one thing: counting visitors. All the fine-tuned options usually end up as “this was put in place by the person before me and I forgot why and I don’t use it”. True story.
I’m going to use blockers for a very long time.